Allowing potential customers to easily return to products they’ve recently viewed is a great way to boost conversions. By showing them products they’ve already shown interest in, you give them an easy path to complete their purchase when they’re ready.

This feature is available as a standard theme section that can be added to any page, including product and collection pages. There are a few simple settings you can adjust, and then the feature works automatically.

When you first add the section, you won’t see anything on the front end. However, as soon as you visit any product page, the section will appear, displaying the product you recently viewed.